Never Never was released as the lead single from Korn's eleventh studio album, The Paradigm Shift, on
August 12, 2013. It marks the first Korn single with original co-founding guitarist Brian "Head" Welch since 2004.
Jonathan Davis described the meaning of the song, stating, "It's a relationship song. You go through that shit
and you get hurt so bad. Then you think, 'It's not worth it anymore. I'm not going to f*cking love again.'
You experience so many pressures to be a good dad, a good husband, a good lover, or whatever. Being
in a relationship is a lot of work."
He continues,
"It's just like, throw your hands up in the air and give up, and it's that kind of vibe. I was feeling that towards life, basically."
The song was initially in danger of being left off The Paradigm Shift tracklisting. "When I heard it we were like, 'Oh, that's pretty cool, but I don't know if it's something we're going for on this thing," Brian Welch recalled to Billboard magazine. "Even (Don Gilmore, producer) was like, 'Yeah, I don't know if it's gonna be a contender, but let's see."
"Then, as we were packing up and getting ready to leave," he continued, "Ray (Luzier) was like, 'Shouldn't we lay drums on that one song Jonathan did, just in case?' and the producer's like, 'I don't think we need to, but if you want to just to have it, we could.' So they threw the drums down and Jonathan and Don Gilmore went to work on the vocals and, boom, when the vocals were there it was like, 'Oh, wow, this could be a really cool song,' and now it's the first single."
Guitarist James "Munky" Shaffer explained that the album's title (The Paradigm Shift) has special significance for
the band members. "It's a term encompassing different perspectives," he said. "You can view a piece of art from
one angle and it takes on a certain image. If you look from another angle, it's a completely different image.
We liken that to Korn in 2013. With Head back in the fold, all of the elements fans have loved since day one
are there, but we're interpreting them from a new perspective. It's a bigger, brighter and bolder Korn."
From the Album:
The Paradigm Shift (2013)
Released:
August 12, 2013
Format:
Digital download, CD
Recorded:
2013
Length:
3:41
Producer:
Don Gilmore
Music video:
"Never Never" on YouTube
The official music video
was directed by Giovanni Bucci and premiered on September 6, 2013.
Korn Tour Dates: