Pricing right, begins with goals to take flight
Maximize profits, take market share to a new height
Survive the brawl, infer quality's light
The price stage is set, in the market's night
Pricing Strategy, oh what a sight
An art and science, holding tight
To values, costs, and markets bright
Setting the stage for a buyer's delight
Next to the giants, we place our bets
Reference pricing
Perceptions shift, in consumer nets
From the portfolio's range we craft
To the willingness to pay, fore and aft
For the extras, the frills, the master's craft
In the pricing game, we're never daft
Pricing Strategy, a careful story
Of brand and value, and fiscal glory
A thoughtful mix engrained in memory
Used in every marketer's inventory
Bundle deals are always fused
While captive products are continually used
Baiting's out, we won't take the bait
Leading prices, to market share inflate
Determine inflate
Determine the tag, weigh the market's play
When higher prices push rival sales to sway
It's complementary, as the wise would say
But if their numbers sore, a substitute's in the fray
Pricing Strategy, oh what a sight
An art and science, holding tight
To values, costs, and markets bright
Setting the stage for a buyer's delight