Strip It Down Video (MV)

• Luke Bryan sings of a disconnected couple working to recapture that first spark they had. He explained:
"We get busy in our lives. Me and [wife] Caroline will be at dinner, and we'll be looking at our phones texting people. You know, sometimes you just have to strip it back, and I think everybody can relate to that."

• Co-writer Jon Nite was concerned that some of the song's sexual content such as, "Feel my belt turn loose from these old blue jeans," was just a little too specific. However, Bryan told Billboard that he had no intention of editing any of the lines:
"I've never considered that once. When I was a kid, I used to sing 'When We Make Love' by Alabama, and I had no idea what the hell I was singing in the song. So I think the song is perfectly tasteful, perfectly sexy and perfectly real."